You’re the CEO? Wow! So is my 3 yr old.

In case you don’t know, Pilaroc Farms is run by a team of professionals; CEO’s, CFO’s and COO’s. Seasoned, industry veterans that really know how to manage a business. Their minds are focused on continual awareness and growth of the brand and their dedication to the craft is unparalleled in their field.

They also happen to be children; ages 8, 3 and 7 months.

Spending over 15 years in a corporate world where many titles meant more than paycheck sums, I’m naturally left with a bad taste in my mouth. Titles are sometimes a must, helping identify who you report to or what your responsibilities are, but to me, it can make up too much of your identity and can quickly surmise for others your level of mental exhaustion.

Many small businesses are managed by a single person – wearing every hat from decision maker to trash collector/toilet scrubber. When Pilaroc was formed, we wanted everyone to know this was a family AND a business. Everyone at Pilaroc is expected to get dirty and to wear multiple hats at multiple times. And often times, we highlight our children imitating a Board of Directors on our social media pages. We tease that they are in charge, and to some extent, they are, as they are the reasons we are and will forever remain in agriculture. And of course, any parent knows that children, especially toddlers, are tiny bosses. Little Hitler’s. Disguised in sloppy kisses and poop-stained Underoos. So we decided to poke fun at my former life by joking that children could run a business but also serious in the fact that children run this business.

Some companies allow individuals to make up their own title. “Director of First Impressions” is the receptionist at Houghton Mifflin Harcourt and the Make-A-Wish Foundation has PR managers that are “Magic Messengers” and “Heralders of Good News” and some in the medical profession are called Bone Seekers (X-ray techs) or infectious disease doctors that are called “Germ Slayers”. The Method Company has an Arts and Crafts Designer – they create marketing campaigns, product packaging, and colorful designs. Or “Ambassador of Buzz” is the corporate communications associate at Grasshopper. (This may be MY new title.)

Of course, being creative with a title doesn’t mean you can reduce the stress of it. And joking that tiny, demon children are running a company isn’t going to help keep the bank off your back. But by having a little fun and being willing to see the lighter side (of all things) can sure create a much more pleasant work environment. Maybe some others in the corporate world will see it that way someday.

So from the CEO, CFO, COO, hired help and newly appointed Ambassador of Buzz, go get your title on. No one else is going to do the work for you. Eat your dirt.